Using Synonyms Effectively in Writing to Attract an Audience

Synonyms in the English Language or any language for that matter are like a splash of color on a writing canvas.

You can brighten up any form of content with various words from an enhanced vocabulary. Doing so will allow you to create a sensational piece of writing that resonates with readers.


In Search Engine Optimization (SEO) it is best to write material that is easy to grasp. Otherwise, you might lose the attention of your audience. Thus, if you want to become a better writer, start by learning new words which everyone can understand.

You can make a game out of it even! Try to learn a new word every day, and apply it in a sentence. You’ll have 30-31 new words in a month! I call that a win!

There’s a whole realm out there to explore. Words after words, just waiting for the average mind to implement it with beautiful language.

The Path of a Wordsmith


Our brain is like a kaleidoscope of thoughts. Not everything needs to be an impulse but writing it down won’t hurt anyone. So, when you are presented with a topic, it is best to ponder upon it.

Slow down, and take your time. Remember, write first and then edit later. This is because writing is a flow and editing constantly back and forth breaks the flow.

When you have finished your piece, analyze which words are being used consistently. Once you’ve established that, do some research online or use a thesaurus. Find a synonym that best suits your sentence. Sometimes, the synonym may be available, but it might not connect appropriately with the intended sentence. So be careful!


Implementing an Authentic Tone

When you write to a specific audience or a particular niche, it’s important to be relevant. This is because it helps the writer address the tone of writing. If you’re writing for a law journal, be formal, and use as much jargon as possible. If you’re writing about self-help, make your writing easily digestible with fewer theories.

Synonyms are a great way to express tone as well. For example – look at these two sentences and try to comprehend what they represent.

  • I have an aunt who mistakenly gave a pair of glasses to my friend Dave. This is just because he looked a lot like my cousin.
  • My friend Dave has quite a resemblance to my cousin. As a result, he accidentally received spectacles from an aunt of mine.

The two sentences mean the same thing! However, as you can see the words have been changed. This creates a different perspective for the reader. From the second one, you’ll know right away the reason behind mentioning the resemblance. Whilst, the first one establishes the mistake initially.

In marketing, perspective and tone are essential. You might mean one thing for a product, intending to reach an audience. When in reality they might even misinterpret it.

Remember, there is a difference between – “You really need this vacuum cleaner for the house”, and “Your home’s essence can be guaranteed from this vacuum cleaner”. Both are persuasive, but the second one will reach the audience. This is because it gives us that assurance, and ‘essence’ sounds way more considerate than ‘need’.

The Gravity of Synonyms in Connotation

We’ve established a tone, and helped your audience acknowledge something. But it’s equally important to address whether you’re trying to sound positive or negative.

For instance, the word ‘rage’ and ‘displeasure’ invoke the same meaning. But use ‘rage’ in a sentence and anyone will instantly get a negative impression of someone being portrayed as such. However, describing a person’s feelings with ‘displeasure’ shows more sophistication and positivity.

Synonyms in connotation are vital, mainly when we write and speak. In our professional lives, it is crucial to be careful with words. It’s simple, to describe a subject in a positive light, and use more casual words.

As for negative sentences, feel free to use negative words. But you should opt for those which sound more expressive rather than threatening.

Here are some examples –

  • Positive Sentence – “I had a fun time with my friends and family by looking at stage actors perform in a play”
  • With Synonyms – It was a jolly experience with my loved ones as we watched a theatre performance.
  • Negative Sentence – Sam was absolutely disgusted by the uncooked chicken that he angrily confronted the waiter.
  • With Synonyms – Sam expressed his distaste towards the inedible chicken by informing the waiter.

It’s amazing how a sentence can transform drastically. Thus, it is a good way to send a healthy message to your readers, all the while maintaining the connotation.

The Bottom Line

Did you know? A synonym is a word of Greek origin. The syllables “syn” and “onym” mean “together” and “name”. Pretty neat huh?

This article should help you appreciate the value of synonyms more. As of now, you’ll be able to put your thoughts into words, implement a tone, and represent connotations.

Synonyms are a magnificent way to add style to your writing. That’s a fundamental fact, and anyone can vouch for it. When an author writes a book, he/she doesn’t simply add synonyms. They add a suitable one, which best fits their story. Exactly, when you write think that you’re composing a story, that can be globally understood.


By using a synonym, your writing can be enriched. Readers will find your content more engaging, and intriguing.

However, one aspect you should consider is to grasp the meaning first. Suppose, you find a synonym that sounds pretty cool like “perplexed”. If the procedure is to use it in content aimed at children, then best avoid it! Better stick to more basic sounding words to grab the attention of the particular audience.

Need some help with sentences and synonyms? Luckily there are apps online that can paraphrase your writing and apply synonyms! You can try the tool “paraphraseapp”. It allows any user to copy and paste a write-up and AI will paraphrase the sentences.

Sometimes it’s a good way to save time by paraphrasing. However, try your very best to always sound genuine. Best of luck!

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